What is it?
Concept research reinforces the early phases of a game’s design by identifying potential audiences that the game may appeal to, which helps user research and marketing to align the needs of the project with its players. By analysing the market for similar games, both for inspiration during the rest of development and commercial sales comparison for pitching and marketing. Concept research can also involve identifying and interviewing relevant experts who can lend their experiences to a project and help create a basis of reality for the game’s design.
Why is it useful?
- We help you consider your game from new angles by defining the audiences beyond yourself and your team.
- We provide detailed analysis of similar concepts already on the market so you can standout.
- We inspire and reinforce your game's design with insight from experts, such as musicians for a game about playing a guitar.
Contact Us
If you'd like help with concept research please email wrecca.work@gmail.com for a free 30 minute intro call followed by a personalised quote.
Released Projects
Virtual Guitar Game
A rhythm-action game prototype developed as Sami’s Master’s Final Project and designed with working musicians and user testing.
Artist Simulator
An early prototype for a simulator that puts traditional art techniques in the hands of players, designed with working artists and user testing.